Achieving more value with less
Author and Consultant Elisabeth Goodman looks at how you can achieve customer and employee loyalty by taking an intelligent approach to your organisational resources. As Stephen R. Covey, Bob Whitman...
View ArticleHow to Build Customer Loyalty – Make and Keep Credible Promises
It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. A “new” product is not really “new.” A great-looking item on an info-commercial...
View ArticleYour Customer Service: It’s Not As Good As You Think
Ask any business owner if he/she provides excellent customer service and they will undoubtedly answer in the affirmative. Are your customers satisfied? Again a business owner will answer yes. But the...
View ArticleThe Gravity of Customer Experience Enhancement
Speaker and organizational consultant Joesph Michelli shares with us how important customer loyalty is to a business. My first job in organizational development was in healthcare. More than two decades...
View ArticleQuit Treating Customers Like Terrorists
Now that’s a strong statement, however, author Marianna Chapman, President of HALO Business Advisors looks at why this is very relevant today in all the different industries. Terrorists are folks with...
View ArticleBuilding lasting and profitable customer dynamic engagements
The Internet is changing the way businesses engage with their customers. No longer is the front desk or the telephone the only means of interacting with customers. Today, the Web has become an...
View ArticleLoyalty without Bribery
Author Glenn Harrington of Articulate explains to Return on Behavior Magazine how to develop loyalty schemes and work with the information without having to bribe customers for their business. Phrases...
View Article50 Facts about Customer Experience
Following from the success of our past article “23 facts about customer loyalty and customer satisfaction” we have compiled a list of 50 facts that you should know about customer experience to help you...
View ArticleHow is your behaviour impacting customer loyalty?
As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently. The process of measurement...
View ArticleThe Road to Customer Loyalty
Customer satisfaction has long been the predominant measure of a company’s success. While it’s important to satisfy the customers your business serves, perhaps the most important measure of success for...
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